This role is ideal for professionals based in Germany or the UK.
Are you looking to combine your passion for marketing and travel? Are you eager to constantly learn and grow? Then you will love being part of the TravelLocal team!
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TravelLocal is an online platform for personalised travel directly from local agencies and tour operators. We have been enabling travellers to connect with local experts in the destination to organise a trip that is truly tailored to their wishes since 2013.
We are seeking a talented and experienced Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for coordinating and executing ac both organic and paid social media channels, with a primary focus on Facebook and Instagram. Your main objectives will be to grow our followership organically, drive demand, and increase conversions through effective and efficient advertising campaigns.
Tasks
- Plan, schedule, and publish engaging and high-quality content on our social media platforms, ensuring consistency with our brand guidelines.
- Develop and implement social media strategies to increase brand awareness, engagement, and followership.
- Plan and execute paid advertising campaigns on Facebook and Instagram to reach new audiences and capture demand effectively and efficiently, meeting target cost and cost per acquisition (CPA) goals.
- Propose, brief and test new ad formats (images, animations, video)
- Monitor and analyse social media performance metrics, such as reach, engagement, conversions, and ROI, and provide regular reports to management.
- Stay up-to-date with the latest trends and best practices in social media marketing, advertising, and community management.
- Collaborate closely with other members of the performance team to align strategies and ensure cohesive messaging across channels.
- Brief the content and brand team in line with campaigns planned and develop engaging social media posts that resonate with our target audience.
- Monitor social media conversations, respond to comments and inquiries, and proactively engage with our audience to foster positive brand interactions.
- Stay informed about industry trends, competitor activities, and emerging social media platforms to identify new opportunities and innovative strategies.
- Bachelor's degree in marketing, communications, or a related field.
- 2-4 years of experience in social media management, with a focus on Facebook and Instagram.
- Proven track record of managing successful social media campaigns and achieving growth and conversion targets.
- Strong understanding of social media platforms, their algorithms, and best practices for organic and paid promotion.
- Experience with social media advertising platforms, such as Facebook Ads Manager and Instagram Ads.
- Proficiency in briefing content, scheduling, and analytics tools for social media management.
- Strong understanding of advertising formats (image, video) and how they work for different audiences in different lifecycle stages
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to convey brand messaging effectively.
- Creative mindset with the ability to think outside the box and help develop engaging content ideas.
- Strong analytical skills to track and measure the success of campaigns and derive actionable insights.
- Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines.
- A proactive and collaborative team player with excellent interpersonal skills.
- An international team and a company culture that actively supports growth and learning
- Modern offices in Berlin-Kreuzberg or Bristol
- Option to work fully remotely
- Flexibility in working hours
- Regular team activities outside the office
- 26 vacation days per year
- Vouchers for your or your friend’s next trips to one of our destinations
Please note: We are currently not in a position to offer visa sponsorships.
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